What the Dog Saw by Malcolm Gladwell

What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

Malcolm Gladwell (http://en.wikipedia.org/wiki/Malcolm_Gladwell) has written three books that have somewhat changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers.

Now, in What the Dog Saw (2009), he brings together the best of his writing from The New Yorker magazine¬†over recent years. Here you’ll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the ‘dog whisperer’ who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.

What the Dog Saw exhibits the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell a brilliant investigator of the hidden and the extraordinary. This is one really to enjoy.

432 pages in Penguin paperback edition

ISBN 978-0141044804

Malcolm Gladwell

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